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| GM Sales Analysis January 2010 |
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| Written by Abhinav Sharma |
| Tuesday, 02 February 2010 16:24 |
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GM sold a good number of cars this month 9421 units to be exact and almost every month they attain the highest sales ever for them in India. This is natural since more people are slowly accepting Chevrolet as a main stream brand and are ready to let go of their tried and tested Hyundai's and Maruti's for the more contemporary line up of Chevrolet. We will start with the newest Beat which sold an excellent 2825 units this month which is fairly surprising for a Chevolet car in its 2nd month. It seems like the Beat has taken a toll on the Spark which is down to 3477 units this month from a previous high of 4500 cars approximately. Beat LT which sells at 4.6 OTR in Pune is sure swaying buyers away from the Spark LT which sells at 3.8 OTR Pune. The difference being a mere Rs. 80,000, Chevrolet is reaping the benifits of aggressively pricing the Beat. They should do a quick job of getting the Spark 800 with the new Chevrolet signature grill which in my opinion looks excellent and was showcased in the Delhi Auto Expo with the Spark Electric. A snap is below.
The cool FIAT 500 kinda look here.
The Aveo UV-A did 434 and the sedan did 364. Both these models need to be refreshed and are too old and boring. I wonder how they sold so many. Captiva is down to 72 from those 200+ numbers that it did about an year ago. Maybe because it is the Daewoo Winstorm and elite just saw the Korean website of this SUV The Cruze is still doing well and sold a 686 units this month. It has already beaten the Skoda's and the Honda Civics and is slotted just around the Altis, which clearly shows that the Indian cusotmer wants value for money which Chevrolet is giving for almost every model. The Optra sold just 51 units and its lineage as a Daewoo is very strong. There are more exciting options at this price point and even if the car is localised to be priced well, it is getting a little too old in the market. The car is excellent though with great handling and is a good package overall. GM is not pushing it much so it is not the cars fault. Tavera did about 1600 units which is usual and is one the main bread earners for the company. No surprises here. Good going overall. Sales are almost three times higher than what they were exactly an year ago (3937 units). Also notable is that the Beat has already got about 10000 bookings which was unexpected as I said earlier for a car by Chevrolet. They would have delivered about 3500 already so the aseembly lines are busy for sure for the next couple of months.
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| Last Updated on Tuesday, 09 February 2010 10:41 |
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